Buick expands Avenir subbrand to LaCrosse sedan
DETROIT — Buick is expanding the new Avenir subbrand from its flagship crossover to flagship sedan.
The General Motors brand late Tuesday introduced the 2018 LaCrosse Avenir, the second nameplate to receive the upscale Avenir trim following the 2018 Buick Enclave that went on sale in October.
Duncan Aldred, global vice president of Buick and GMC, has said the brand would expand Avenir to other nameplates. However, Buick has not confirmed what vehicles may be getting it next.
“Nine out of 10 LaCrosse buyers are choosing one of the top two trim levels — customers are signaling they want more from Buick,” Aldred said in a statement.
Like the Enclave Avenir, the LaCrosse Avenir features unique styling and additional standard features and premium materials. It also features Avenir badging and exclusive 19-inch Pearl Nickel or available 20-inch Midnight Silver wheels.
Pricing for the LaCrosse Avenir will be announced closer to its arrival in showrooms in early 2018, according to a Buick spokeswoman. The brand’s website says the sedan will arrive in showrooms in January.
If the LaCrosse Avenir carries a similar 11 percent premium as the Enclave, it would start in the mid-$40,000s.
Standard LaCrosse Avenir features include a 310-hp V-6 engine, nine-speed automatic transmission, navigation and Bose Centerpoint Surround Sound premium audio, as well as a panoramic moonroof.
Additional available features include ebony interior, Intelligent Twin-Clutch all-wheel drive and a suite of advanced safety features.
Duncan last month told Automotive News during a media event in metro Detroit said that the brand still hasn’t decided if Avenir will expand to all of Buick’s nameplates, like the Denali subbrand has for its GMC sibling.
The Avenir name — it means “future” in French — first appeared on a widely praised concept car at the 2015 Detroit auto show.